Masterplan

Masterplan

The island of Jersey is one of the world’s leading offshore International Finance Centres. In the second half of the twentieth century Jersey’s economy has experienced a radical transformation from one based upon agriculture and tourism to a financial services industry which today commands over 50% of total economic activity. 100,000 people live in Jersey and in 2016, 13,000 islanders are employed within the finance sector. Jersey’s ‘Value to Britain’, a report commissioned by Jersey Finance Limited, the organisation formed to promote the industry, states that in 2016 over £1 trillion of assets are held in Jersey Trusts and other asset holding vehicles. Masterplan is a five year project using photography, film and archival research to tell the story of Jersey’s economic growth and development in the twentieth and twenty-first centuries. A visual record of contemporary Jersey is a question of what visual record there is of finance. And, what is a visual record of finance?

Research Questions

  • How are Jersey’s finance sector and business community represented visually and textually in archives?
  • Are the finance industry and corporate sector under-represented in the story of Jersey’s heritage and if so, why?
  • What material and conceptual factors underpin economic growth and prosperity?
  • How is corporate identity constructed, communicated and marketed by the finance sector as a service industry with no tangible commodity to advertise?
  • What is the public perception of the Jersey finance industry, corporate culture and governance, locally and internationally?

Archive




View towards the Waterfront and the construction of
Jersey's International Finance Centre, St Helier, Jersey.
18 February 2016. © Martin Toft

Carmen Tyler, Trainee Research Analyst,
Fort Regent Car Park, St Helier, Jersey.
7 April 2015 © Martin Toft

Coutts Head Office, Fête de St Helier,
St Helier, Jersey.
19 July 2015 © Martin Toft

Stuart Weaving, High Net Worth Individual,
Marina Court Penthouse, St Helier, Jersey.
7 June 2015 © Martin Toft

The Esplanade, site of the new Jersey International Finance Centre,
St Helier, Jersey.
1 March 2015 © Martin Toft

Stephen Alexander, Counsel,
STEP Student Award Dinner, St Helier, Jersey.
20 November 2015 © Martin Toft




Jersey Business Awards for Enterprise 2015 #1,
The Royal Jersey Showground, Trinity, Jersey.
15 May 2015 © Martin Toft

Philip Gower, Entrepreneur,
Rockmount, Gorey, Jersey.
24 August 2015 © Martin Toft




RBC Wealth Management
St Helier, Jersey
18 February 2016 © Martin Toft

Stephen Whittaker, work placement,
RBC Wealth Management, St Helier, Jersey.
18 February 2016 © Martin Toft

No Campaign Protest,
The Esplanade, St Helier, Jersey.
26 November 2015 © Martin Toft

New Jersey States Assembly members
visiting Jersey Finance Ltd, St Helier, Jersey.
21 April 2015 © Martin Toft

Firing a twenty-one gun salute in the Royal Square, St Helier, Jersey in honour of the deputation
of the States of Jersey sent to London to protest against a bill presented to the House of Commons to amend
the constitution of the Royal Court of Jersey in June 1861. The bill was withdrawn at its second reading. © Société Jersiaise.

Public Meeting about JIFC,
St Helier Town Hall, St Helier, Jersey.
10 June 2015 © Martin Toft

Jersey Business Awards for Enterprise 2015 #2,
The Royal Jersey Showground, Trinity, Jersey.
15 May 2015 © Martin Toft

Sarum Hotel, home to many economic migrants,
St Helier, Jersey.
28 May 2015 © Martin Toft

Baba Zouhier
Sarum Hotel, St Helier, Jersey.
7 April 2015 © Martin Toft

STEP Student Award Dinner #2,
The Royal Yacht Hotel, St Helier, Jersey.
20 November 2015 © Martin Toft

The Future of St Helier, Planning Meeting,
Town Hall, St Helier, Jersey.
30 May 2015 © Martin Toft

Breakfast Stimulus Seminar, Business Connect,
The Pomme d'Or Hotel, St Helier, Jersey.
23 October 2015 © Martin Toft

View of the town of St Helier
looking west by Ernest Baudoux.
Circa 1879. © Société Jersiaise.

Workman's glove,
Waterfront, St Helier, Jersey.
7 June 2015 © Martin Toft




Jersey Business Awards for Enterprise 2015 #3,
The Royal Jersey Showground, Trinity, Jersey.
15 May 2015 © Martin Toft.

Official visit at the Government House,
St Saviour, Jersey.
21 April 2015 © Martin Toft

View across St Helier,
Pier Road, St Helier, Jersey.
5 November 2015 © Martin Toft

Colin Powell, Chief Adviser on International Affairs
to the Chief Minister of the States of Jersey,
Cyril Le Marquand House, St Helier, Jersey.
5 April 2016 © Martin Toft

Dandara Construction #2,
Westmount, St Helier, Jersey.
31 July 2015 © Martin Toft

STEP Student Award Dinner #1,
The Royal Yacht Hotel, St Helier, Jersey.
20 November 2015 © Martin Toft




States Chambers,
St Helier, Jersey.
8 May 2015 © Martin Toft

Gus Meyer, retired Banker,
Northdale, St Ouen, Jersey.
21 February 2015 © Martin Toft

Le Hocq VIP meeting room,
Radisson Blu Waterfront Hotel, St Helier, Jersey.
21 July 2015 © Martin Toft

Lord Eatwell, Chairman Jersey Financial Services Commission,
St Helier, Jersey.
25 November 2015 © Martin Toft

Kempt Suite meeting room,
Radisson Blu Waterfront Hotel, St Helier, Jersey.
21 July 2015 © Martin Toft

Castle Quay Marina, Waterfront,
St Helier Harbour, Jersey.
30 August 2015 © Martin Toft

Richard Harwood, CEO Orchard Wealth Management,
North St Helier, Jersey.
18 February 2016 © Martin Toft

IoD (Institute of Directors) Lunch Club,
Grand Jersey Hotel, St Helier, Jersey.
22 March 2016 © Martin Toft




Ordnance Survey Aerial Photographs of St Helier Waterfront,
12 April 1980. Photographic Archive,
© Société Jersiaise, Jersey.

UBS #1, Archaeology of Finance
St Helier, Jersey
07 April, 2017 © Martin Toft

UBS #2, Archaeology of Finance
St Helier, Jersey
13 April, 2017 © Martin Toft

UBS #3, Archaeology of Finance
St Helier, Jersey
7 April, 2017 © Martin Toft

UBS #4, Archaeology of Finance
St Helier, Jersey
13 April, 2017 © Martin Toft

UBS #5, Archaeology of Finance
St Helier, Jersey
7 April, 2017 © Martin Toft

UBS #6, Archaeology of Finance
St Helier, Jersey
13 April, 2017 © Martin Toft

UBS #7, Archaeology of Finance
St Helier, Jersey
7 April, 2017 © Martin Toft

UBS #8, Archaeology of Finance
St Helier, Jersey
13 April, 2017 © Martin Toft

UBS #9, Archaeology of Finance
St Helier, Jersey
7 April, 2017 © Martin Toft

UBS #10, Archaeology of Finance
St Helier, Jersey
13 April, 2017 © Martin Toft

RBC #1, Archaeology of Finance
St Helier, Jersey
17 March, 2017 © Martin Toft

RBC #2, Archaeology of Finance
St Helier, Jersey
17 March, 2017 © Martin Toft

RBC #3, Archaeology of Finance
St Helier, Jersey
24 March, 2017 © Martin Toft

RBC #4, Archaeology of Finance
St Helier, Jersey
17 March, 2017 © Martin Toft

RBC #5, Archaeology of Finance
St Helier, Jersey
24 March, 2017 © Martin Toft

RBC #6, Archaeology of Finance
St Helier, Jersey
23 March, 2017 © Martin Toft

RBC #7, Archaeology of Finance
St Helier, Jersey
23 March, 2017 © Martin Toft

RBC #8, Archaeology of Finance
St Helier, Jersey
24 March, 2017 © Martin Toft

RBC #9, Archaeology of Finance
St Helier, Jersey
24 March, 2017 © Martin Toft

RBC #10, Archaeology of Finance
St Helier, Jersey
24 March, 2017 © Martin Toft

RBC #11, Archaeology of Finance
St Helier, Jersey
24 March, 2017 © Martin Toft

RBC #12, Archaeology of Finance
St Helier, Jersey
24 March, 2017 © Martin Toft

RBC #13, Archaeology of Finance
St Helier, Jersey
24 March, 2017 © Martin Toft

RBC #14, Archaeology of Finance
St Helier, Jersey
23 March, 2017 © Martin Toft

RBC #15, Archaeology of Finance
St Helier, Jersey
24 March, 2017 © Martin Toft

Stamping #1, Archaeology of Finance
St Helier, Jersey
8 October, 2017 © Martin Toft

Stamping #2, Archaeology of Finance
St Helier, Jersey
8 October, 2017 © Martin Toft

Stamping #3, Archaeology of Finance
St Helier, Jersey
8 October, 2017 © Martin Toft

Stamping #4, Archaeology of Finance
St Helier, Jersey
8 October, 2017 © Martin Toft

La Motte - Green Island: graves 1 and 2 after excavation - view through promontory at low tide
Guiton, Emile F. 1911© Société Jersiaise.

La Motte - Green Island: excavations, grave with skull and J Sinel at left
Guiton, Emile F. 1911© Société Jersiaise.

© Société Jersiaise.

La Motte - Green Island: excavations, fourteen fragments of pottery
Guiton, Emile F. 1912 © Société Jersiaise.

IFC Jersey #1
The Esplanade, St Helier, Jersey
2 December, 2016 © Martin Toft

IFC Jersey #2
The Esplanade, St Helier, , Jersey
25 October, 2016 © Martin Toft

IFC Jersey #3
The Esplanade, St Helier, , Jersey
2 December, 2016 © Martin Toft

IFC Jersey #4
The Esplanade, St Helier, Jersey
19 January, 2017 © Martin Toft

IFC Jersey #5
The Esplanade, St Helier, Jersey
19 January, 2017 © Martin Toft

IFC Jersey #6
The Esplanade, St Helier, Jersey
19 January, 2017 © Martin Toft

IFC Jersey #7
The Esplanade, St Helier, Jersey
19 January, 2017 © Martin Toft

Tony & Fiona MaCrae, Engineers
IFC Jersey, St Helier, Jersey
2 December 2016 © Martin Toft

Tommy Buchanan, Electrician
IFC Jersey, St Helier, Jersey
24 February 2017 © Martin Toft

IFC Jersey #8
The Esplanade, St Helier, , Jersey
24 February, 2017 © Martin Toft

IFC Jersey #9
The Esplanade, St Helier, , Jersey
24 February, 2017 © Martin Toft

IFC Jersey #10
The Esplanade, St Helier, , Jersey
24 February, 2017 © Martin Toft

IFC Jersey #11
The Esplanade, St Helier, , Jersey
24 February, 2017 © Martin Toft

Henry Mullins (1849-1873) © The Société Jersiaise

Portraiture 3.0 - ongoing work
St Helier, Jersey
22 May, 2016 © Martin Toft

Portraiture 3.0 - ongoing work
St Helier, Jersey
7 October, 2017 © Martin Toft

Project Outcomes

Masterplan is a collaborative photographic research project between Martin Toft and Gareth Syvret at Archisle: The Jersey Contemporary Photography Programme, hosted by the Société Jersiaise Photo­graphic Archive exploring the Jersey finance industry, corporate culture, business community and governance. The huge importance of the finance sector to the post-war economic trajectory of the island of Jersey is an area in which Photographic Archives until now remain deficient. Although the Société Jersiaise Photographic Archive contains rich documentary of Jersey and St Helier’s landscape, social and business histories in the nineteenth and early twentieth centuries, major post-war developments in landscape, infrastructure and society are not represented in a coherent visual narrative.

Production

Masterplan is a five-year visual research project developed in collaboration with our award winning design partner, Kummer & Herrman, leading to multiple outcomes:

  • Web based digital platform operating as the project hub for visual and archival research materials
  • Five annual thematic photobooks, each edition forming a set at the conclusion of the project
  • Major exhibition touring from Jersey to the UK, Europe, USA, and Asia
  • Deposit of the Masterplan Project Archive in the Archisle Contemporary Photography Collection at the Société Jersiaise Photographic Archive
  • Inclusion of visual history of the impact of the Jersey Finance Industry in the island’s cultural record

Funding

Masterplan is seeking investment from partners who share our vision and under­standing of the need for a visual record of the development and impact of the Jersey Finance Industry

  • Masterplan will run over a five-year period delivering clearly defined and scalable outcomes
  • Masterplan project offers key benefits to investors by connecting industry with culture and community
  • Funding partners will receive a detailed schedule of outcomes and benefits, supplied with a con­tract, which will be carefully managed, consulted and communicated throughout the duration of the project

Contact us for a full Masterplan Executive Statement and sponsorship details: investors@masterplan.je